Our Team

 

Muhammad Lucman

CEO

email: lucman@hwksports.com

 

Kyrie Morales

Account Manager / Operations + Events

Kyrie Morales is a world traveler and a mover and shaker with 17 years of experience in the world of hospitality, event planning, and sales. As an Account Manager for HWK, Kyrie understands and emphasizes the value of cultivating a strong customer-focused relationship with her clients. Kyrie grew up with family members who ride bikes, and she firmly believes in the importance of wearing protective gear. Before moving back to the US, Kyrie spent time as a beer rep in Sydney, Australia. She also rode bikes through Southeast Asia on one of her recent solo travels!
In her current home of Las Cruces, NM, Kyrie enjoys camping, photography, and cooking—but her main passion is meeting like-minded travelers on the road! Kyrie completed her first Skoolie tiny house conversion in 2020, and she looks forward to future projects (cross your fingers for a HWK apparel bus!).
email: kyrie@hwksports.com

Tanya Savas

Account Manager / Brand Strategy + Creative

Tanya Savas is a nature, animal, and people-lover who grew up in a family retail business. As an Account Manager for HWK, Tanya brings nearly two decades of experience in direct and B2B sales, as well as a novice passion for riding! Tanya got her motorcycle license in 2016, and enjoys testing all of the HWK apparel on and off-road near her home in beautiful Taos County, NM. Tanya has also worked in freelance branding and creative roles over the past five years, and has successfully owned and operated her own small business, "The Little Goat House," since 2018. 

Living on two acres in a rural village with her animal menagerie (2 goats, 2 cats, and a dog!), Tanya enjoys reading, writing, hiking, backpacking, and alpine/nordic skiing at 8,100'. Tanya is excited to help shape the direction of the HWK apparel brand, and grow a family of local retailers. She is currently saving up for her first bike!
email: tanya@hwksports.com