Out Story

HWK Moto is a motorcycle apparel company created by motorcyclists, for motorcyclists. After paying unrealistically high prices for motorcycle gear, HWK Founder and former CEO Muhammad Lucman had a desire to make motorcycle apparel affordable. 


Motivated by this objective, HWK Motorsports was established. Taking our brand name from the bird, we were inspired by the high flight and liberty of the hawk. In 2022, HWK Motorsports was acquired by Profound Commerce Inc., and was rebranded as HWK Moto. The Profound team is dedicated to continuing to grow the HWK brand to new heights.


By making moto apparel more accessible, our goal is to empower more people to get out on a bike! We want the feeling of freedom you get from riding a motorcycle to be accessible to all. From the streets to the peaks—ride with us!